About

I’m Razvan Nitu, born and raised in Bucharest, Romania. Over the past 20 years, I’ve built a diverse career in advertising and creative problem-solving, currently serving as a Creative Solver Director. My journey began with music, deeply inspired by my father, a master violinist with “Rapsodia Romana.” I honed my skills at the prestigious “George Enescu” Music College, where I studied violin and graduated in 1994.

 

In the ’90s, I discovered my passion for electronic dance music, which eventually led me to a career as a DJ. I began with a residency at Tipsy Underground in Bucharest in 2000, performing for three years before expanding my gigs to venues across Europe, including Germany, Greece, Belgium, and Holland.

 

Today, I blend my artistic background with a passion for creativity in advertising, bringing a unique perspective to problem-solving and strategy development. My work has earned me a reputation as a visionary in both the music and creative industries.

My mission is to transform ideas into immersive experiences that connect, inspire, and solve creative challenges. As a Creative Solver, I bridge the gap between innovative solutions and impactful results, shaping memorable narratives that resonate.

 

Through my DJ sets and custom online radio stations, I craft soundscapes that bring people together, celebrating the power of music to unite and uplift. Whether solving complex problems or setting the perfect vibe, I aim to build a dynamic space where creativity thrives, ideas flow, and every moment finds its rhythm.

1. Discover & Define: Every great solution starts with deep understanding. In this phase, I immerse myself in understanding your unique needs, identifying the core challenges and objectives. Through insightful dialogue and analysis, we clarify your vision, set clear goals, and define what success looks like.

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2. Craft & Connect: Using a blend of creativity and strategy, I design customized experiences—whether it’s a tailored online radio station, an unforgettable DJ set, or a brand campaign that resonates. This phase focuses on crafting solutions that align with your mission, engaging audiences and creating connections that leave a lasting impact.

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3. Amplify & Adapt: A solution’s true power lies in its ability to grow and adapt. I monitor impact, gather feedback, and refine our approach to ensure lasting relevance and value. This stage is about taking your project beyond the initial execution, continuously enhancing it for sustained success and resonance.